For the first time since its January launch, Nvidia's flagship GeForce RTX 5090 graphics card has dropped below its manufacturer's suggested retail price (MSRP) in the UK. This marks a significant moment for PC enthusiasts and gamers, as the GPU market begins to show signs of stabilization after years of high prices and limited availability.
Major Price Drop at UK Retailers
The Palit GeForce RTX 5090 GameRock is now available at OverClockers UK for £1,879.99, which is not only below the Founders Edition MSRP but also £280 less than the previous list price for this specific model. Scan, another major UK retailer, is offering the same card at the identical price, with next-day shipping and various finance options available.
Previously, the lowest price reported for this card was £2,099, making the current discount particularly notable. The RTX 5090 boasts 32GB of GDDR7 memory, 21,760 CUDA cores, and delivers the highest performance of any Nvidia card to date.
European Market Trends
Beyond the UK, similar pricing trends are emerging across Europe. Reports from Finland indicate that the RTX 5090 has also dipped below MSRP there, although the discounts remain modest. The key takeaway is the symbolic milestone of the card finally becoming more affordable, rather than the size of the discount itself.
According to Tom's Hardware, multiple UK retailers now have healthy stocks of the RTX 5090, with OverClockers UK reportedly selling over 30 discounted units in a single day.
US Market Remains Pricey
While European buyers are seeing relief, RTX 5090 prices in the United States remain significantly higher. The lowest-priced model currently available at Newegg is a Gigabyte version listed at $2,919—roughly $900 above the Founders Edition MSRP. Used RTX 4090 cards are still fetching high prices as well, with some hybrid liquid-cooled models selling for close to $2,000 on auction sites.
What This Means for Gamers and PC Builders
The drop below MSRP could signal the end of the prolonged GPU shortage and inflated prices that have frustrated PC builders for years. With increased availability and more competitive pricing, enthusiasts may finally have a chance to upgrade without breaking the bank.
As the market continues to adjust, it remains to be seen whether these price reductions will extend to other regions and models. For now, UK and European buyers have reason to celebrate this long-awaited shift in the GPU landscape.
